Doing a Game Commercial the Right Way

Walmart (of all companies) has the best take on advertising games that I've seen in a while. While it doesn't show you any gameplay, it is funny thanks to the realistic sounding banter. The normally blatant ad necessities such as rating and store placement are cleverly dispersed within the dialog, making it seem more natural and less like an ad. Advertisers need to realize that people are not stupid and know marketing BS when they hear it. Want to engage them? Take some notes here.